About Heeler
Creative thinking with both feet on the ground.
We’re Jake and Leena, the husband-and-wife team behind Heeler. We’ve built businesses of our own, and we know how personal the story behind a brand can be. We created Heeler to help other owners tell theirs with clarity, care, and creative work that holds up in the real world.
HOW WE GOT HERE
We understand the work
behind the work.
Between us, we’ve built and run businesses, led creative work, and managed operations and production. We’ve sold online, through wholesale, in retail, and face to face on the show circuit. We’ve seen how differently people discover, experience, and choose a brand.
That perspective shapes Heeler. We take time to understand your business and what makes it yours, then create work that carries its story through the places people meet it.
HOW WE WORK
We want to
know the people
behind the business.
We want to hear how your business started, what you’re proud of, and where you want to take it. Those details help us find the story worth telling.
We’ve built and run businesses ourselves, so we think about how the work will hold up in everyday use—not just how it looks when it launches.
We like working closely with the people who care most about the business. Sometimes that’s one project; sometimes we stay alongside you as the next ideas take shape.
LIFE ON THE ROAD
The road keeps us curious.
We run Heeler while traveling full time with our twin daughters. New places and people keep us curious about how businesses connect with their communities. That perspective shapes our work: we stay adaptable, look closely, and find the story that makes each business its own.
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