Heeler Creative portfolio

Branding & Design

Big Elk Floats & Camp bass badge design

Big Elk 

Merch Design

Guggman Haus Brewing Co. illustration at the Boyle Racing Headquarters

Guggman Haus 

Illustration

Isle Royale Outfitters illustrated mountain identity

Isle Royale 

Merch Design

Haworth Page Law + Mediation stationery and identity system

Haworth Page 

Full Branding Kit

Make Indy a River City graphic system for Frank’s Paddlesports

Frank’s Livery 

CAMPAIGN BRANDING

Mighty Five Expedition Route identity over an off-road vehicle photograph

Mighty Five Expedition Route

LOGO & ICON DESIGN

Lark Overland illustrated identity, Yellow Springs, Ohio

Lark Overland

Merch Illustration

Covered Bridge Campsite identity, Catskills, New York

Covered Bridge Campsite

LOGO & MERCH DESIGN

Rustic Mtn Overland retro badge identity

Rustic Mtn 

Logo Design

Marketing & Content

Guggman Haus Brewing Co. cans chilling in a cooler

Guggman Haus Brewing Co.

Content Photography

Grid of XGRiD Campers social videos with view counts

XGRiD Campers

Social Media Management & Content Creation

Overland Defense content photograph of a Byrna compact launcher kit

Overland Defense

Product Photography

Websites & E-Commerce

Ice Cream Cooperative website shown on a laptop and phone

Ice Cream Cooperative

Website

Overlander’s Outpost website shown on a laptop

Overlander’s Outpost

WEBSITE & MANAGEMENT

Becker Supply Co. online store shown on a laptop and phone

Becker Supply Co.

WEBSITE & SHOPIFY MANAGEMENT

Person holding an orange Byrna launcher beside an overland rig

Every brand starts with a story.

Each project here began with a conversation about where a business is headed. If you’re ready to shape what comes next—through one project or ongoing support—we’d love to hear about it.

Tell us what you’re working on